This policy is part of our Terms of Service. It applies to everything sent or stored through the Service, including messages written by the AI on your behalf. It works alongside the WhatsApp Business Messaging Policy and WhatsApp Commerce Policy, which you must also follow.
1. Messaging
- Only message people who have contacted you or agreed to receive messages from your business.
- Honour opt-outs immediately. Do not try to message someone who has asked you to stop, including from another number.
- Do not send spam, bulk unsolicited messages, chain messages or misleading promotions.
- Use template categories honestly: do not label marketing messages as utility or authentication messages.
2. Prohibited businesses and content
You may not use the Service to sell, promote or facilitate:
- Illegal products or services, or anything prohibited by the WhatsApp Commerce Policy.
- Weapons, ammunition or explosives; drugs, prescription medicines without proper authorisation, or tobacco and vaping products.
- Gambling, adult content or sexual services.
- Counterfeit goods, or products that infringe someone else’s rights.
- Fraud, pyramid schemes, “get rich quick” offers, or misleading financial products.
- Hate, harassment, threats, or content that exploits or endangers children.
3. Honesty and safety
- Do not impersonate another person, business or brand.
- Do not make false or misleading claims about prices, availability, results or health benefits.
- Do not use the AI to give medical diagnoses, prescribe treatment, or give legal or financial advice. Healthcare Customers must keep the Service’s safety settings, including the emergency contact message, turned on.
- Do not use the Service to collect payment card numbers, passwords, one-time codes or government ID numbers through chat.
4. The platform
- Do not try to access other organisations’ data, test our security without written permission, or bypass usage limits.
- Do not reverse engineer, copy or resell the Service, or use it to build a competing product.
- Do not upload malware or send traffic designed to overload the Service.
- Keep API keys and access tokens secret, and give staff only the access they need.
5. Enforcement
We may review accounts and template submissions for compliance. If we find a breach, we may decline templates, remove content, pause the AI, or suspend or close the account, depending on how serious it is. Report abuse to support@[your-domain.com].